Shareworthy, Not Shareable: How to Make an Impact in the Era of Constant Content

Being shareable simply answers the question, “Can they share it?” Of course they can, but that doesn’t necessarily mean that something is worth sharing. The real question that begs to asked is: Is it shareworthy?

You’ve probably seen Red Bull’s recent video showing people swinging between hot-air balloons in the “Mega Swing.” As a content creator myself, I think it’s great.