Jonah Peretti Pulls Back the Curtain on Social Publishing

The brain behind BuzzFeed tells Charlie Rose it’s all about ‘emotional resonance’

It took less than two minutes before Charlie Rose had BuzzFeed founder and CEO Jonah Peretti talking about "cute kittens" last evening (April 18), which, interestingly enough, is exactly why BuzzFeed has turned the digital publishing arena on its head.