Jonah Peretti Pulls Back the Curtain on Social Publishing

The brain behind BuzzFeed tells Charlie Rose it’s all about ‘emotional resonance’

It took less than two minutes before Charlie Rose had BuzzFeed founder and CEO Jonah Peretti talking about "cute kittens" last evening (April 18), which, interestingly enough, is exactly why BuzzFeed has turned the digital publishing arena on its head.

Peretti’s willingness to intermingle cute kittens with stories about RNC chairman Reince Priebus has made BuzzFeed a dominant force in our media zeitgeist and has left other media platforms breathless trying to keep up. Last night, Peretti sat down with Charlie Rose on his eponymous PBS syndicated interview show to discuss seismic shifts in the digital publishing world and how emotional intelligence and a little luck may be the key to winning the future of the Internet.

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