Johnsonville Capitalizes on National Bratwurst Day With ’12 Days of Bratsgiving’

Prizes on Facebook effort include knitted koozies

Johnsonville today launches its biggest campaign related to National Bratwurst Day with a 12-day, sausage-themed Facebook effort dubbed "12 Days of Bratsgiving."

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.