Johnsonville today launches its biggest campaign related to National Bratwurst Day with a 12-day, sausage-themed Facebook effort dubbed "12 Days of Bratsgiving."
Leading up to National Bratwurst Day on Aug. 16, the marketer (with the help of agency Cramer-Krasselt) will post a question to its Facebook page each day with a sausage tie-in. For example, one question asks fans to submit a family picture. Johnsonville will then commission a watercolor artist to paint a portrait based on the picture that is, of course, decorated with bratwursts for one lucky family.
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