6 Critical Social Strategy Mistakes to Avoid

Opinion: Businesses fail at social media marketing for so many reasons, but more often than not, it is due to weak strategy


Research shows that there are currently more than 2.8 billion social media users, and a whopping 83 percent of Americans use social media. Based on this, it is an easily established fact that social media is a force to reckon with.

Despite increasing social media adoption, available data shows that a good percentage of businesses are not getting results from their social media efforts: According to research from Simply Measured, the percentage of businesses “struggling to measure the return on investment” of their social media marketing efforts is as high as 60 percent.

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