Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.
It is no longer news that we’re in a social-driven world. Facebook has more than 1.6 billion monthly active users, while Twitter has 305 million–numbers that are rapidly increasing. What very few people know, however, is that the increasing prominence of social media and the internet is actually rewiring our brain, literally.
In a 2015 study conducted by Microsoft that surveyed 2,000 people and monitored the brain activity of 112 additional people using electroencephalograms (EEGs), it was observed that the average human attention span is rapidly declining.