Decreasing Attention Spans and Your Website, Social Media Strategy

The increasing prominence of social media and the internet is actually rewiring our brain, literally.

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It is no longer news that we’re in a social-driven world. Facebook has more than 1.6 billion monthly active users, while Twitter has 305 million–numbers that are rapidly increasing. What very few people know, however, is that the increasing prominence of social media and the internet is actually rewiring our brain, literally.

In a 2015 study conducted by Microsoft that surveyed 2,000 people and monitored the brain activity of 112 additional people using electroencephalograms (EEGs), it was observed that the average human attention span is rapidly declining.

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