John Lewis' Holiday Ad Stars a Sweet Dragon Who Enjoys Christmas a Bit Too Much

The retailer and sister brand Waitrose introduce Excitable Edgar

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Christmas can get anyone excited, which is normally a good thing. But for Excitable Edgar, it can sometimes pose a problem, given that his excitement can set fire to just about anything in sight.

Edgar is the newest holiday ad star, created by agency adam&eveDDB, for U.K. retailer John Lewis, which this year created a co-branded spot with its sister company, supermarket chain Waitrose & Partners. The two also put out an ad together in September 2018 about a children’s pageant that



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