The Secrets of Pinterest ‘SEO’ for Brands

Opinion: Rich Pins are proven to lead to more user engagement

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Many marketers know search-engine optimization like the back of their hand, but for several, the secrets of Pinterest optimization may be elusive.

I’ve posted about the platform’s power to shepherd shoppers along that discover-to-buy pathway. Now allow me to provide practical, hard-won advice based on our brand customers’ best practices for doing visual content “SEO.”

There are two ways that brand content finds its way to Pinterest: A brand pins it to their board, or a user does so.

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