No, Organic Content Isn’t Dead: It Just Has a New Purpose

Opinion: Many brands have mistakenly scrapped organic altogether

Now is a good time to revisit why brands need an organic content strategy marekuliasz/iStock

You probably heard that Facebook is testing a separate feed where only promoted content appears alongside posts from friends and family.

@justjillsherman Jill Sherman is svp of social strategy at DigitasLBi North America.