Is Appealing to New Yorkers With Pizza and Ice Cream

Grocery delivery is expanding, but it’s still a white whale for most is bringing grocery delivery to four of five New York boroughs.

Ecommerce company is opening a fulfillment center in the Bronx borough of New York in the fall. The center will reportedly enable deliveries of groceries and other items within the Bronx, as well as to Manhattan, Brooklyn and Queens. (Customers in Staten Island will have to wait.)

@lisalacy Lisa Lacy is Adweek's Commerce Editor.