Meet the Man Who Unlocked the Secrets of Mobile Marketing

Jerome Jarre schools big brands like General Electric on social

Jerome Jarre is sitting in the front row of this year’s MTV Video Music Awards, catching all the action and instantly turning it into content via the video sharing app Vine. For the big night, he labels himself “the VMA creeper,” recording the stars as they perform, his alternately grinning, grimacing face right there in the shot.