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Jeep’s First Snapchat Lens Makes Your Hair Fly Around Like You're Driving With the Top Down

Also includes QR code-like Snapcodes

jeep-snapchat-01-CONTENT-2017 — The theme of the lens: 'Jeep Hair, Don't Care.'Jeep

If you open Snapchat tomorrow to use one of the app’s face-swapping lenses, you’ll see an ad for Jeep that makes it look like your hair is blowing around while you’re driving a car.

This is the second year that Jeep has used Snapchat for its “4×4 Day” campaign. Last year the brand ran sponsored geofilters where users could apply a graphic of mud tracks over photos and videos and the brand also opened an account to push out organic content.

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