JDate launched a video ad campaign on Hulu and YouTube today that will hit cable TV airwaves later this month. It’s the culmination of a crowdsourced rebranding effort the Jewish dating platform put into play a few months ago, luring amateur copywriters with a free year on the dating service (a $300 value) for their efforts. Ricky Sans, an aspiring actor who provided the winning tagline “Matzo ball recipes don’t survive on their own,” even gets to star in a 30-second spot.
Los Angeles-based JDate worked with actor Rainn Wilson’s production company, SoulPancake, to produce the humor-minded videos.
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