Will Snapchat Successfully Follow in Foursquare’s Footsteps?

Opinion: Snapchat needs to pivot into data, and the app is responding with new data products for advertisers

Sometimes the social application everyone thought you were needs to become something different for your business to evolve. Foursquare is a case in point. The company that used to be all about the social check-in has become a data powerhouse and a potential model for the future of Snapchat.