Sometimes the social application everyone thought you were needs to become something different for your business to evolve. Foursquare is a case in point. The company that used to be all about the social check-in has become a data powerhouse and a potential model for the future of Snapchat.
When Dennis Crowley and Naveen Selvadurai launched Foursquare in 2009, there seemed to be plenty of room for more social media apps to capture our attention and interest. Facebook was only five years old, and Snapchat didn’t exist.
Foursquare
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