An NFL Player Is Returning Home With His Own Twitter Emoji

The Miami Dolphins 'host' the New Orleans Saints in London Sunday

Miami Dolphins running back Jay Ajayi became the first National Football League player with his own global hashtag-triggered emoji.

The Dolphins “host” the New Orleans Saints in London Sunday, marking a homecoming of sorts for London-born Ajayi.

Including the hashtag #JayTrain in tweets will trigger a special emoji depicting Ajayi, who has nearly 65,000 followers on the social network and was the second-most-mentioned fantasy football selection.

The hashtag #NFLUK will trigger its own emoji, picturing a football-shaped British flag.

Bruna Zanin, who works on sports partnerships for Twitter U.K.,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in