How can advertisers complement their traditional television ad campaigns with digital components such as Facebook?
The social network commissioned a study by Nielsen on how 15 campaigns for TV shows, movies and console games performed across TV and Facebook, and the social network’s head of entertainment measurement, Jason LeBar, spoke with Facebook IQ, joined by Nielsen director of media analytics Nichole Henderson. LeBar and Henderson are pictured on the right.
Highlights of their conversation with Facebook IQ follow:
We found that cross-platform strategies were successful in increasing the reach efficiency of the campaigns.