While brand marketers agree that the marketing landscape must expand to include meaningful, two-way conversations, such an evolution begins with a shift of current mindset. The on-demand nature of conversation marketing via messaging requires that marketers be available and helpful, whenever and wherever their customers engage.
Which social media strategies are winning long-term loyalty and how can your brand build memorable and shoppable moments in the space? Find out at Social Media Week Europe, 7–9 Nov. in London. Virtual passes also available. Sign up today.