5 Ways to Repurpose Your User-Generated Content

Opinion: UGC is extremely powerful because it builds on the authenticity and trustworthiness of your brand

Consumers trust user-generated content and reviews more than branded content yuriz/iStock

Yes, the rumors are true: Consumers do trust user-generated content and reviews more than branded content. Actually, UGC has been around for a long time, but new media platforms have made it more accessible, giving rise to a new digital form of word-of-mouth marketing.