REPORT: Google Slashes Facebook Login’s Lead in 4Q

Google took a small bite out of Facebook’s social login dominance in the fourth quarter of 2014, as the latest data from customer-profile-management technology provider Janrain, a Facebook Preferred Marketing Developer, showed Google at 40 percent in the fourth quarter, up from 34 percent in the third quarter, while Facebook slipped 3 percent quarter-over-quarter.

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Janrain4Q2014SocialLogin650Google took a small bite out of Facebook’s social login dominance in the fourth quarter of 2014, as the latest data from customer-profile-management technology provider Janrain, a Facebook Preferred Marketing Developer, showed Google at 40 percent in the fourth quarter, up from 34 percent in the third quarter, while Facebook slipped 3 percent quarter-over-quarter.

Janrain said Facebook maintained its grip on the top spot in all the verticals that it tracks social logins for, but Google was hot on its heels in business-to-business, music and consumer brands.

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