James Patterson’s Upcoming Novel, The Chef, Is Available Early via a Messenger Bot

Video and audio clips are included, along with other elements on Facebook and Instagram

The Messenger version of The Chef will be shorter than the novel. Facebook

Facebook likely gets approached with ideas for projects on a regular basis, but when it was pitched by James Patterson, the social network’s creative team jumped at the chance to collaborate with the best-selling author.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.