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Facebook likely gets approached with ideas for projects on a regular basis, but when it was pitched by James Patterson, the social network’s creative team jumped at the chance to collaborate with the best-selling author.
The result was a Messenger bot that Facebook is billing as a “digital novel experience” for The Chef, Patterson’s upcoming novel, which will be published in print in February 2019 by Hachette Book Group.
A Facebook spokesperson said the initiative is an experiment, and there are no set plans to monetize it or to approach other potential partners for similar projects.
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