Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.
Facebook likely gets approached with ideas for projects on a regular basis, but when it was pitched by James Patterson, the social network’s creative team jumped at the chance to collaborate with the best-selling author.
The result was a Messenger bot that Facebook is billing as a “digital novel experience” for The Chef, Patterson’s upcoming novel, which will be published in print in February 2019 by Hachette Book Group.
A Facebook spokesperson said the initiative is an experiment, and there are no set plans to monetize it or to approach other potential partners for similar projects.