If Social Media Flunks Your Brand, Try Native Advertising

Opinion: Native ads are almost everywhere, but an average consumer is unlikely to see them. Why? Because they are just that good

Social media marketing is full of impressive stats. Brands that use it well have experienced record returns on investment. Marketers are always “planning to spend more on social media” the following year. And it ends up paying off for the majority of them. However, other brands just don’t see the same results.