Social media marketing is full of impressive stats. Brands that use it well have experienced record returns on investment. Marketers are always “planning to spend more on social media” the following year. And it ends up paying off for the majority of them. However, other brands just don’t see the same results.
Some studies have revealed that 46 percent of brands are not sure that they feel the impact of their social media efforts. To put it simply, social media just doesn’t seem to work for these brands.