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Brand appeal and goodwill are important intangible assets that a brand can capitalize on to drive growth to its bottom line. With social media now taking the lead as a major source for consumer information, your brand’s reputation on social networks will impact your customers’ impression of it.
In 2015, Facebook influenced 52 percent of consumers’ online and offline purchasing decisions, up from 36 percent in 2014.
If your brand’s image on social media is bad, users will not engage with you, even offline.