4 Ways You're Killing Your Brand's Reputation on Social Media

Opinion: If your brand's image on social media is bad, users will not engage with you, even offline

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Brand appeal and goodwill are important intangible assets that a brand can capitalize on to drive growth to its bottom line. With social media now taking the lead as a major source for consumer information, your brand’s reputation on social networks will impact your customers’ impression of it.

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