Social Pro Daily

Why Marketers Should Own, Not Rent

Opinion: When a channel is rented, the power lies within the hands of the platform itself as platform design or algorithms change

Rent social networks, but own email oatawa/iStock

By

December 6, 2017

It seems like every day, there are new channels that brands can use to reach their customers—especially with the proliferation of social media in recent years.

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