Why Marketers Should Own, Not Rent

Opinion: When a channel is rented, the power lies within the hands of the platform itself as platform design or algorithms change

Which social media strategies are winning long-term loyalty and how can your brand build memorable and shoppable moments in the space? Find out at Social Media Week Europe, 7–9 Nov. in London. Virtual passes also available. Sign up today.

It seems like every day, there are new channels that brands can use to reach their customers—especially with the proliferation of social media in recent years.

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