Why Marketers Should Own, Not Rent

Opinion: When a channel is rented, the power lies within the hands of the platform itself as platform design or algorithms change

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

It seems like every day, there are new channels that brands can use to reach their customers—especially with the proliferation of social media in recent years.

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