The Logan Paul Incident Illustrates Why YouTube Will Never Be 100% Brand-Safe

Opinion: The best approach for the video site is to be more transparent

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Just a couple of days into the new year, YouTube already has another brand safety crisis on its hands.

Logan Paul, a YouTube star with 15 million followers who has inked marketing deals with Walmart and Dunkin’ Donuts, uploaded a video over New Year’s weekend in which he visited Japan’s Aokigahara, a forest known as a destination for people who take their own lives.

Then Paul, 22, stumbled on a dead body and seemed to make light of the incident.



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