Why Facebook Can’t Shake the Starbucks Stigma for Shopping

Opinion: When was the last time you clicked on a Facebook ad and bought a product?

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Remember “F-Commerce?” Back in 2011, many had high hopes for Facebook-based commerce. And why not? Facebook was still growing like wildfire. In the early days, brands including Diane von Furstenberg, Delta Airlines and 1-800-Flowers claimed success on the platform.

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