Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Remember “F-Commerce?” Back in 2011, many had high hopes for Facebook-based commerce. And why not? Facebook was still growing like wildfire. In the early days, brands including Diane von Furstenberg, Delta Airlines and 1-800-Flowers claimed success on the platform.

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