Jackson Hole Is Encouraging Instagrammers to Tag Photos, But Not With the Exact Location

The Wyoming region’s travel and tourism board teamed up with Colle McVoy on Tag Responsibly

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

The Jackson Hole Travel & Tourism Board developed a new way for Instagram users to tag their photos of the Wyoming region’s vast natural resources while at the same time protecting them.

The organization teamed up with creative agency Colle McVoy on Tag Responsibly, a new part of its Stay Wild movement.

When posting images or videos to Instagram, rather than using the application’s geotagging features to share the exact location, Instagram users can use a generic tag, Keep Jackson Hole Wild.

The Keep Jackson Hole Wild will help preserve those spots’ natural resources by preventing overcrowding and destruction, as well as boost awareness of conservation efforts.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in