Jackson Hole Is Encouraging Instagrammers to Tag Photos, But Not With the Exact Location

The Wyoming region’s travel and tourism board teamed up with Colle McVoy on Tag Responsibly

The Keep Jackson Hole Wild tag on an Instagram post Jackson Hole Travel & Tourism Board

The Jackson Hole Travel & Tourism Board developed a new way for Instagram users to tag their photos of the Wyoming region’s vast natural resources while at the same time protecting them.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.