Jack in the Box Joins the Chicken Sandwich Wars With a Reimagined Chicken Dance on TikTok

Music star Becky G leads the campaign for the fast-food brand

The brand has partnered with pop star Becky G to promote its Cluck Sandwich. Jack in the Box

In October, Zaxby’s reignited the chicken sandwich war as a regional underdog to competitor brands like McDonald’s and Popeyes. Jack in the Box, the West Coast-based fast-food chain, has now joined the fight.

@emmyliederman emmy.liederman@contractor.adweek.com Emmy is a freelance writer for Adweek covering breaking news and brand marketing.