Jack Daniel’s Facebook ads rock in Brazil: extremely low cost per engagement


The most iconic brand in whiskey, Jack Daniel’s, drives amazing engagement worldwide.

In Brazil, they show different content than they do in the United States.

And it rocks (no pun intended).

There are now 86 million people in Brazil on Facebook — triple what we saw two years ago.

Compare that to 178 million people in the United States on Facebook, who we can target with ads.

We see there are 600,000 folks in Brazil of minimum drinking age that like scotch whiskey or whiskey.

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