Ivi TV in Trouble

Ivi TV, a provocative experiment in online TV, may be a trailblazer. But for now, it’s going down in flames.

On Tuesday last week, ivi was slapped with a preliminary injunction by a federal district judge in New York and forced to cease streaming most of its TV station lineup less than a year after it launched.

The injunction would seem to suggest a final decision in favor of the plaintiffs, network station owners—including ABC, NBC Universal and CBS—and program rights holders like Major League Baseball.

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