Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.
Without a doubt, the Dove Real Beauty campaign has been a successful one for the brand. And by prompting us to have the discussion about the narrow and oftentimes unrealistic standard of beauty for women, the campaign should be commended. But what started out as a positive campaign has turned into something manipulative and downright ridiculous. It’s time for Dove to get real about Real Beauty and call it quits.
The latest has women choosing whether they should walk through a door that labels them “Beautiful” or “Average.”