It May Not Be a Robot or 'Smart Gear,' but Data-Driven Advertising Still Plays at SXSW

Unacast and Ninja Metrics pitch targeting innovations

South by Southwest 2015 (more known nowadays for fostering buzzier, futuristic narratives around topics like wearable devices and robots) has offered attendees interested in the nuts and bolts of digital ad targeting plenty of information to chew on. For every startup pitching an innovation around physical hardware, there are still more companies pushing software in better developed areas of mobile and social where there is money to be made now rather than in five years.