It’s Not a Popularity Contest: Rewarding Publishers for Their Quality of Audience

In the cookieless future, affiliate marketing can't be used as a blanketed strategy

No one looks for a car with the biggest gas tank—they look for a car that has the best mileage per gallon. Advertising is no different. While a bigger publisher can certainly have a quality, engaged audience, advertisers have been prioritizing size of reach above all else for quite some time.

The affiliate industry is working to change that perception. Publishers are now in the driver seat of their relationships with advertisers, and antiquated incentivization strategies are changing for the better.

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