Facebook recently announced that it would start testing a new mid-roll ad format, which will give video publishers the chance to insert ads into clips after people have watched them for at least 20 seconds.
It’s estimated that video publishers will be able to pull in a whopping 55 percent of all ad sales, a major win given the scarcity of opportunities for them to monetize content to date.
While this opens up new prospects for advertisers, the mid-roll format also poses a challenge for video creators to produce native ads that don’t “interfere” with the user’s experience and ultimately turn them off entirely.
The good news is that when it comes to knowing what kinds of ads will be most effective, advertisers can A/B test creative concepts more scientifically than ever, taking the guesswork completely out of the equation.
But
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in