It Was Apple's Event, But These 4 Brands Got to Share the Spotlight

Nintendo, Nike and others took the stage, too

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

Apple's Keynote event today at the Bill Graham Civic Auditorium in San Francisco heralded in the newest editions of the iPhone, Apple Watch and wireless earbuds (called AirPods) and a swatch of software additions and tweaks.

But while Apple CEO Tim Cook and other executives touted their wares and wearables, a number of stars from other brands also took to the stage to mark partnerships for various products. It seemed to be a noticeable shift, as Apple is now sharing with non-Apple companies more than in years past.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in