It Pays to Provide Customer Service via Twitter (Report)

Brands that respond to customer-service inquiries on Twitter benefit from doing so on several levels, according to a study conducted along with Applied Marketing Science.

Brands that respond to customer-service inquiries on Twitter benefit from doing so on several levels, according to a study the social network conducted along with Applied Marketing Science.

@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.