Is Voice Living Up to Its Early Hype, and Is It Worth Investing in for Brands?

Elevate: AI panelists debated the question of the tech's future

If you thought conference panels were all about a group of experts gathered to enthusiastically agree with one another about a given topic, the panel from Adweek’s Elevate: AI summit on voice-powered discovery and ecommerce would have dissuaded you of that notion.

Think voice is the future? Not so fast, said Tom Goodwin, evp and head of innovation at Zenith Media. “I think people babble a lot of nonsense about the future,” he said. “Voice is a really interesting new tapestry.”

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