Is Video Changing the Social Media Landscape?

Social media referral traffic has become a very important metric when it comes to analyzing the success of a network. But the numbers don’t always tell a simple story. Shareholic released data summarizing social referral traffic throughout 2014, and it helps to illustrate how online video is redefining how social networks conduct their business.

It’s impossible to talk about social referral traffic without talking about Facebook, as Social Times has done previously. What’s more important to note is that YouTube saw a decrease in referrals of 65.49