Is Snapchat on the Verge of Going Mainstream?

Snapchat is starting to appeal to an older audience, including 13 percent of U.S. adults aged 35-44.

Snapchat seems to be moving beyond being a teenage fad. There have been concerns, and each time Snapchat rallies either through increases in user numbers, improved security features, or other steps forward in development of the core service. Indeed, based on the arc of social networks that came before, it Snapchat may be on the verge of entering the wider marketplace and going mainstream.