Is It Time to Standardize Disclosure for Sponsored Content?

The lack of disclosure among celebrities and influencers muddies the water of social media postings to the point of creating suspicion when a celebrity praises a service in any way.

With the increased focus on influencer marketing comes the conversation of disclosure. In recent years, many services, from Twitch to Wikipedia, have had to deal with sponsored posts and the Federal Trade Commission‘s disclosure rules. The current conversation revolves around celebrity endorsement and the need for a simple, universal disclosure.

Earlier this year, Claudia Page, vice president of product and partner development at Crowdtap, noted that despite tighter regulations, influencers are still making significant mistakes. Some notable Instagram influencers have published hundreds of posts that are in violation of the disclosure rules.