Is It Time to Rethink Brand Journalism?

Brand-Journalism-ArticleGiven the current state of the journalism industry, not to mention the economy as a whole, many journalists these days are turning to content marketing to supplement their income. Although some journos may cringe at the thought of writing a sponsored post, there are indisputable benefits to writing for a brand.

Not only is the pay generally better than freelance gigs, but writing for various brands can also help you learn about new industries and stretch your writing muscles.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in