Last week, Facebook launched a major initiative geared towards getting users to share more information more openly. In the few days since, many people have criticized Facebook’s move as misleading, though it’s too early to tell if a significant number of users will be upset enough by the changes to complain or change their actual behavior. More broadly, however, the move reflects deeper changes in Facebook’s longer term product strategy. What were Facebook’s motivations for this “privacy” initiative, and what’s likely to happen as a result? Let’s take a look.