Is Facebook Increasing The Size Of Our Personal Networks? Facebook Reveals The Answer

The Facebook data team has published an interesting note about some research they’ve conducted which explores whether or not Facebook is in fact increasing the size of our networks. While Facebook has become an extremely efficient communication tool, does it help us stay in contact better with our existing contacts or is it more efficient at expanding our networks? The results are interesting. According to Facebook, “while the average Facebook user communicates with a small subset of their entire friend network, they maintain relationships with a group two times the size of this core.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in