Is Corona Beer Facing a Brand Crisis Because of Coronavirus?

The pale lager from Mexico is not having a great start to 2020

Consumer searches for both the virus and beer spiked recently. Photo Illustration: Trent Joaquin; Source: Constellation Brands

Key insights:

We may never know the true intent behind consumer searches like “corona beer virus,” but data from multiple platforms shows an increase in this and related terms since the World Health Organization first began tracking coronavirus cases in China on Dec. 31.

@lisalacy Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.