Is Corona Beer Facing a Brand Crisis Because of Coronavirus?
The pale lager from Mexico is not having a great start to 2020
Consumer searches for both the virus and beer spiked recently.
Photo Illustration: Trent Joaquin; Source: Constellation Brands
Key insights:
- When a brand like Corona makes headlines unintentionally, consumers react with a mix of confusion and humor.
- A small survey found that some beer drinkers are shying away from the drink, simply because of the name.
- Corona's owner Constellation Brands calls survey "misinformation," "extremely unfortunate."
We may never know the true intent behind consumer searches like “corona beer virus,” but data from multiple platforms shows an increase in this and related terms since the World Health Organization first began tracking coronavirus cases in China on Dec. 31.
