Is College Outdated? Should It Teach Real-World Marketing Skills?
Shay Rowbottom of Margle Media posted a video rant on LinkedIn a few weeks ago about a recent college grad she interviewed who had no digital media buying experience. She blames colleges and universities for not keeping up with the times. Knowing that I do a lot of teaching at the college level, Paul Bobnak tagged me asking what I thought. I think it’s complicated.
On one hand, many universities could be doing a better job giving students opportunities to practice real-world marketing skills.
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