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Is Amazon worried its legacy will be tarnished as a bloated, profit-at-any-cost tech octopus with competition-crushing tentacles in every part of the commerce industry?
If we look at previous versions of this play, it’s possible.
In 2013, for example, the commerce behemoth dropped its price parity policy in the European Union—which prevented sellers on its third-party Marketplace from offering products at lower prices anywhere else online—after investigations by the Office of Fair Trading in the U.K. and the German Federal Cartel Office into whether Amazon was restricting a competitive and open marketplace.
And now, as the antitrust drumbeat builds in the U.S.,