Upgrade your sales funnel with expert insight at Commerceweek, Feb. 28-29. Broaden your audience with improved data technology and a seamless purchase experience. Register now at 50% off.
Is Amazon worried its legacy will be tarnished as a bloated, profit-at-any-cost tech octopus with competition-crushing tentacles in every part of the commerce industry?
If we look at previous versions of this play, it’s possible.
In 2013, for example, the commerce behemoth dropped its price parity policy in the European Union—which prevented sellers on its third-party Marketplace from offering products at lower prices anywhere else online—after investigations by the Office of Fair Trading in the U.K. and the German Federal Cartel Office into whether Amazon was restricting a competitive and open marketplace.
And now, as the antitrust drumbeat builds in the U.S.,

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in