Is Airbnb Making a Mistake by Cutting Performance Marketing Dollars Now?

Organic success in lead gen brings new challenges as travel demand recovers


Airbnb’s recent decision to cut performance marketing dollars in favor of spending on more general brand strategy programs comes as the travel industry is poised to rebound, thanks to the increasing availability of multiple Covid-19 vaccines. 

@writertara Tara is a Performance Marketing reporter for Adweek.