Upgrade your sales funnel with expert insight at Commerceweek, Feb. 28-29. Broaden your audience with improved data technology and a seamless purchase experience. Register now at 50% off.
In Greek mythology, Thetis, mother of the warrior Achilles, submerged her infant son in the River Styx to make him immortal, but she held him by the heel and thus Achilles’ heel was his only weakness. And, in a similar fashion, some retailers are targeting what they likely perceive (or hope) to be Amazon’s heel, which is Prime’s $119-a-year price tag.
That includes online marketplace eBay, which, like Amazon, is having a mid-July sale, touting its inclusive nature by reminding consumers no membership is required to shop.