IRL Conferences? Publishers Move to Virtual Events

Media orgs collectively made more than $22 million from events last year, according to a report.

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Mid-last week, as the novel coronavirus spread in the U.S. and workforces throughout the country began sending their staffs to work virtually, Axios’ leaders “paused for about a half a second,” said Kristin Burkhalter, vp of events at Axios, and then flew a million miles a minute to figure out what an event could look like without the usual variables that make an event an event, like in-person schmoozing.

What is usually done in six weeks was pulled together in a little over one, a hustle that led the media company to put on its first entirely virtual event Thursday, presented by Bank of America.



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