IRL Conferences? Publishers Move to Virtual Events
Media orgs collectively made more than $22 million from events last year, according to a report.
Axios held its first virtual event this week.
Axios
Key insights:
- Publishers have moved quickly to make their in-person events work virtually.
- Media orgs believe it has the potential to reach new audiences with virtual events.
- Too early to say if advertisers will buy in.
Mid-last week, as the novel coronavirus spread in the U.S. and workforces throughout the country began sending their staffs to work virtually, Axios’ leaders “paused for about a half a second,” said Kristin Burkhalter, vp of events at Axios, and then flew a million miles a minute to figure out what an event could look like without the usual variables that make an event an event, like in-person schmoozing.
