Marketing to U.S. Hispanics on Facebook: Mobile, Culture and Discovery

With the Hispanic population becoming more and more of a force in the U.S., Facebook tapped media, content and technology research specialists Ipsos MediaCT for a closer look at how U.S. Hispanics communicate and consume media.

HispanicWomanBike650With the Hispanic population becoming more and more of a force in the U.S., Facebook tapped media, content and technology research specialists Ipsos MediaCT for a closer look at how U.S. Hispanics communicate and consume media.

Findings by Ipsos MediaCT included:

  • 71 percent of U.S. Hispanics use Facebook to connect with friends and family every day.
  • 48 percent of U.S. Hispanics’ Facebook friends are family members, compared with 36 percent for the overall population.
  • 60 percent of U.S.
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