iProspect Seeks to Balance Being a Full-Service Agency With Performance Marketing

As online and offline transactions become more seamless, the crafting and targeting of ads have to reflect that dynamic

Agencies have been promising to dismantle the silos among the endless arrays of advertising and marketing services. With Dentsu agency iProspect’s switch to being a full-service shop, executives are conscious of maintaining its identity in the world of performance marketing.

In early October, iProspect signaled that it had found the person to maintain its original focus, while steering it in a broader direction. The hiring of Publicis Groupe veteran Danielle Gonzales as iProspect’s first North American CEO sent a clear message that the agency was changing.

“There

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in