iProspect Seeks to Balance Being a Full-Service Agency With Performance Marketing

As online and offline transactions become more seamless, the crafting and targeting of ads have to reflect that dynamic

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Agencies have been promising to dismantle the silos among the endless arrays of advertising and marketing services. With Dentsu agency iProspect’s switch to being a full-service shop, executives are conscious of maintaining its identity in the world of performance marketing.

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